Build and Imagine StoryWalls Play Set


My daughter loves to build things and put things together. From putting puzzles together to helping me change batteries in her toys, she is always curious as to how to assemble pieces. She loves playing with the Build and Imagine StoryWalls Play Set! We have the “Day at the Beach” set and she has so much fun building the beach store and restaurant, and then dressing up the kids to go to the beach.


The magnetic building pieces allow her to practice her dexterity when building and she calls them “ma-gin-ents.” Too cute! You can flip the pieces around to create different scenery.


She has named the girl Ella and the boy Joey after two of her cousins that just moved to the beach.


My daughter is obsessed with headbands lately, and they even have a headband accessory to go along with the girl’s outfit.


We don’t have any pets at home, so she really likes to dress these dogs up and accessorize them with sunglasses and other magnetic accessories.

This is her toy of choice right now and it keeps us very busy with all of the options to build, imagine and play!


Look for Build & Imagine StoryWalls play sets online and in stores. Find Build & Imagine at e-tailers such as amazon, The Grommet (watch its awesome 2-minute video), Kohl’s, Fat Brain Toys and Zulily. Build & Imagine will be featured in upcoming catalogs such as Hammacher Schlemmer, Mindware and Museum Tour Toys. You might even tune in to QVC and catch their products in play. Browse inside Pottery Barn Kids or over 150 neighborhood toy shops. The magnetic building sets can also be conveniently purchased at Build & Imagine’s website:“>, for products, inspiration and an informative blog.

Day at the Beach
Build a Scene and Imagine Countless Stories!

Emily and Lucas can’t wait for their day at the beach working at the surfside café & shop. Between running the café window, the surf shop register, and the lifeguard stand, there is always action to keep them busy. After the lunch rush, they catch a few waves to try out Emily’s latest surfboard designs.

Includes Emily and Lucas dolls, 10 illustrated building panels, and more than 40 action packed magnetic accessories.

Features a walk-up cafe window, surf shop double doors, lifeguard stand, surfboard workshop, food prep kitchen, cafe seating, surf scene, beach gear, rescue gear, outfits, tools, and yummy food!
Set Overview

Expand your child’s imagination with this groundbreaking construction toy that bridges left and right brain play. Your little one will develop foundational STEM skills as she constructs a beachy scene with illustrated magnetic geometric shapes. Then she’ll bring her scene to life using the included dress-up dolls and more than 40 magnetic costumes and props. This travel sized set is ready for summer fun.

Magnetic building set that inspires storytelling. Ages 4-8.

Develops early engineering skills (spatial reasoning, problem solving, and creativity) as well as language skills.

Build the scene any way you like! Illustrated shapes snap together magnetically.

Decorate your scene and dress the dolls with magnetic accessories. Then take the dolls on an imaginary adventure.

Includes Emily and Lucas dolls, 10 illustrated dual-sided StoryWall building panels, and more than 40 action packed magnetic accessories including Iggy the surfing dog. StoryWall building panels include a lifeguard stand, café, surf shop, workshop, ocean wave, and thatch roof and sandy floor panels.

Grow your story with additional Build & Imagine play-sets!

Rich Imaginative Play
Build & Imagine play-sets contain illustrated scenes that children can build, decorate, and use as a backdrop for imaginative play with the included dolls. We call them StoryWalls, because it’s like building a storybook setting in 3-D and then jumping in to play!
Open-Ended Building

With Build & Imagine StoryWalls, kids aren’t limited to one design—they can quickly reconstruct the structure into whatever design suits them. They can also change the context of their story with magnetic accessories that stick to the floors, walls, and dolls. Or combine multiple play-sets to build a larger scene.
Develops Foundational Skills

The layered play experience creates long-term engagement to hold your child’s attention and helps to develop foundational language and engineering skills, including spatial reasoning, problem solving, and creativity.

The San Francisco Chronicle described Build & Imagine’s play-sets as “innovative toys that teach science, technology, engineering, and math (STEM).”

Travel Friendly
Unlike a traditional bulky dollhouse, Build & Imagine StoryWalls stack flat, making our play-sets easy to transport and store.
Durable Materials

Our StoryWall panels are made of wood and magnets, with a plastic frame to keep the magnets encased. To make our products as safe as possible, we use ferrite block magnets, rather than small neodymium magnets. Our illustrations have a durable protective finish to ensure they continue to look new after months of play. The accompanying dolls are made of wood with a plastic base so they can standup in any scene, and the magnetic accessories are printed on 30mil flexible magnet sheets so you can stick them to the dolls and select StoryWall panels.

A Mission You Can Get Behind
Build & Imagine was founded on the belief that what we play with matters. Founder Laurie Peterson, an award-winning toy designer, started Build & Imagine after noticing that the kinds of play experiences she enjoyed as a child (involving building, creativity, and experimentation) were poorly represented in the girls’ section of most toy stores. She now develops building toys with leading female characters and rich narrative details to engage both girls and boys.


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